Peter Spielvogel leads Product Marketing for the SAP Cloud ERP User Experience (UX) Foundation team. He drives the go-to-market strategy and activities for SAP Fiori elements, SAP Fiori tools, SAP Fiori AI, My Home, real-time collaboration tools, SAP Screen Personas, and some new embedded AI solutions. He runs three monthly customer groups: SAP S/4HANA Public Cloud practitioner forum, SAP Fiori elements roundtable, and SAP Screen Personas practitioner forum. Peter has co-authored three books and many articles and blog posts on technology and business.